Case Study
Real Estate CRM
The Challenge
A real estate agency had over 50,000 contacts in a messy, inconsistent CRM, making targeted marketing impossible and leading to missed opportunities.
The Solution
We undertook a massive data cleaning and restructuring project. We standardized formats, removed thousands of duplicates, and enriched the data with property preferences and historical engagement data.
The Result
The result was a clean, segmented database that powered a new automated marketing pipeline, increasing lead qualification rates by 40% and boosting agent productivity.
Messy CRM
Automated Pipeline